The Mopar® Story | About Us | Official Mopar® Site

OUR STORY
MOPAR_® — HERE TO SERVE YOU

At Mopar_®, we’re not just servicing cars—we’re in service of people’s lives. That’s why we’re committed to making owning your Chrysler, Dodge, Jeep_®, Ram or FIAT^® Brand vehicle the best experience possible, on and off the road. Sign in or register below to see how our 85+ years of passion and know-how can best serve you.

OUR STORY
MOPAR_® — HERE TO SERVE YOU

At Mopar_®, we’re not just servicing cars—we’re in service of people’s lives. That’s why we’re committed to making owning your Chrysler, Dodge, Jeep_®, Ram or FIAT^® Brand vehicle the best experience possible, on and off the road. We’ve put over 85+ years of passion and know-how into learning how to best serve you.

SUPPORTING THE TROOPS... AND DISTRIBUTING TO THE MASSES.

After shifting production in the 40s to produce parts, weapons and vehicles for WWII, the Mopar brand continued to expand in the 50s. First by introducing a full line of products for Chrysler Group vehicles, then again in 1953 by opening its sprawling Mopar Parts Depot in Centerline, MIâ ¦which is still open today.

HIGH PERFORMANCE HITS THE STREETS.

The 60s and early 70s saw performance enthusiasts adopt the word Mopar to describe their vehicles. Electrical items and glass products were added to the lineup, as were race parts and engines, plus package cars like the Dodge Dart and Plymouth Barracuda HEMI. In the 70s, Mopar also became the first to offer a dedicated parts delivery system, setting a new standard of dealer service.

GROWING IN NEW DIRECTIONS.

The 80s and 90s found continued growth for Mopar, expanding from just parts and service to now include total customer care. The Mopar portfolio grew in 1987 with the addition of the Jeep brand, and stellar service was the focus in the 90s with the Mopar College Automotive Program (CAP), a training program still produces the best technicians around today.

A NEW CENTURY... AND A WHOLE
NEW CUSTOMER EXPERIENCE.

With the new millennium, came a further commitment to training, technology and enhancing the customer experience. This was evident in 2008, with the debut of the Mopar Express Lane - a quick oil change/service option that reshaped how people viewed service at their dealerships. And then again with technological innovations that put Mopar at the driver's fingertips, like the first smartphone app in 2010, and the first tablet-based service check-in tool, wiADVISOR, in 2012.

GOING GLOBAL AND KEEPING CONNECTED.

Looking to the future, Mopar will continue our global reach beyond the 150+ markets we currently serve. From offering convenient service at more than 1,750 Mopar Express Lanes in over 20 countries around the world, to creating parts and accessories that help people design their perfect ride - Mopar will continue to take FCA vehicle owners on the best customer journey for years to come.

Our Journey SERVING OUR CUSTOMERS FOR OVER 85 YEARS

Mopar_® has been on quite a journey. See how a brand of antifreeze products born in 1937 has grown to be the trusted service, parts, and customer care provider for FCA US LLC vehicle owners all around the globe.

NOW OPEN – DIRECT CONNECTION BROUGHT TO YOU BY DODGE POWER BROKERS

OUR STORY
MOPAR_® — HERE TO SERVE YOU

OUR STORY
MOPAR_® — HERE TO SERVE YOU

OUR CORE VALUES

AUTHENTICITY AND EXPERTISE

PASSION AND INNOVATION

CARE AND CLOSENESS

Our Journey SERVING OUR CUSTOMERS FOR OVER 85 YEARS

SUPPORTING THE TROOPS... AND DISTRIBUTING TO THE MASSES.

HIGH PERFORMANCE HITS THE STREETS.

GROWING IN NEW DIRECTIONS.

A NEW CENTURY... AND A WHOLE
NEW CUSTOMER EXPERIENCE.

GOING GLOBAL AND KEEPING CONNECTED.

Our Journey SERVING OUR CUSTOMERS FOR OVER 85 YEARS

SUPPORTING THE TROOPS... AND DISTRIBUTING TO THE MASSES.

HIGH PERFORMANCE HITS THE STREETS.

GROWING IN NEW DIRECTIONS.

A NEW CENTURY... AND A WHOLE
NEW CUSTOMER EXPERIENCE.

GOING GLOBAL AND KEEPING CONNECTED.

BY THE NUMBERS

STAY CONNECTED

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NOW OPEN – DIRECT CONNECTION BROUGHT TO YOU BY DODGE POWER BROKERS

OUR STORYMOPAR® — HERE TO SERVE YOU

OUR STORYMOPAR® — HERE TO SERVE YOU

OUR CORE VALUES

AUTHENTICITY AND EXPERTISE

PASSION AND INNOVATION

CARE AND CLOSENESS

Our Journey SERVING OUR CUSTOMERS FOR OVER 85 YEARS

SUPPORTING THE TROOPS... AND DISTRIBUTING TO THE MASSES.

HIGH PERFORMANCE HITS THE STREETS.

GROWING IN NEW DIRECTIONS.

A NEW CENTURY... AND A WHOLENEW CUSTOMER EXPERIENCE.

GOING GLOBAL AND KEEPING CONNECTED.

Our Journey SERVING OUR CUSTOMERS FOR OVER 85 YEARS

SUPPORTING THE TROOPS... AND DISTRIBUTING TO THE MASSES.

HIGH PERFORMANCE HITS THE STREETS.

GROWING IN NEW DIRECTIONS.

A NEW CENTURY... AND A WHOLENEW CUSTOMER EXPERIENCE.

GOING GLOBAL AND KEEPING CONNECTED.

BY THE NUMBERS

STAY CONNECTED

OUR STORY
MOPAR_® — HERE TO SERVE YOU

OUR STORY
MOPAR_® — HERE TO SERVE YOU

A NEW CENTURY... AND A WHOLE
NEW CUSTOMER EXPERIENCE.

A NEW CENTURY... AND A WHOLE
NEW CUSTOMER EXPERIENCE.